Iron & Virtue LLC Effective Date: July 28, 2026
Iron & Virtue LLC ("Iron & Virtue," "we," "us," or "our") respects your privacy and is committed to protecting it. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you use our website (ironandvirtueofficial.com), our mobile application, and related services (collectively, the "Services").
By using our Services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our Services.
Name, email address, and phone number
Billing and payment information (processed securely through Stripe)
Fitness goals, coaching inquiry details, and other information submitted through forms
Account credentials and profile information
Communications you send us (support requests, feedback, survey responses)
Workout activity, progress, and program usage within the app
Device information, IP address, browser type, and app usage analytics
Cookies and similar tracking technologies on our website (see Section 5)
Information from our service providers (e.g., Exercise.com, Stripe) necessary to deliver our Services
Information from app stores (e.g., Apple App Store, Google Play) related to your download or purchase
We use the information we collect to:
Provide, operate, maintain, and improve our Services
Process payments and manage subscriptions
Respond to coaching inquiries and customer support requests
Send transactional communications (account confirmations, billing notices)
Send marketing communications, where you have opted in
Personalize your experience and program recommendations
Maintain security, detect fraud, and enforce our terms
Comply with legal obligations and respond to lawful requests
Automated Decision-Making: We do not use your personal information to make decisions that produce legal or similarly significant effects about you through fully automated means without human involvement.
If you provide your phone number and opt in to receive text messages from Iron & Virtue, you consent to receive:
Appointment reminders, coaching follow-ups, and account-related notifications
Promotional messages and offers, where applicable
Message frequency varies. Message and data rates may apply. Consent to receive text messages is not a condition of purchase.
Opt-out: You may opt out of text messages at any time by replying STOP to any message. You will receive a one-time confirmation that you have been unsubscribed.
Help: Reply HELP or contact us using the information in Section 12.
Carrier liability: Carriers are not liable for delayed or undelivered messages.
No third-party marketing use: We do not share mobile opt-in information or phone numbers collected for SMS purposes with third parties for their own marketing purposes.
We use cookies and similar technologies to operate our website, remember your preferences, and understand how visitors use our Services. This may include:
Essential cookies — required for core site functionality
Analytics cookies — help us understand usage patterns (e.g., Google Analytics)
Marketing cookies — used to deliver relevant advertising, where applicable
You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of our Services. We do not currently respond to "Do Not Track" browser signals, as no uniform industry standard exists for interpreting them.
We work with trusted third-party providers to operate our Services, including:
Provider | Purpose |
|---|---|
App platform, program delivery, and business automation | |
Stripe | Payment processing |
Google Workspace | Email communications |
Apple App Store / Google Play | App distribution |
These providers process your information on our behalf and are contractually obligated to protect it, subject to their own privacy policies and applicable data protection obligations.
We do not sell your personal information, and we do not share it for cross-context behavioral advertising in a manner that would constitute a "sale" or "share" under applicable state privacy laws.
We may share information:
With service providers who help us operate the Services
To comply with legal obligations, court orders, or lawful government requests
To protect the rights, property, or safety of Iron & Virtue, our members, or others
In connection with a merger, acquisition, financing, or sale of assets (with notice to you where required by law)
With your consent, or as otherwise disclosed at the time of collection
We retain personal information for as long as necessary to provide our Services, comply with legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we take reasonable steps to securely delete or anonymize it.
We use reasonable administrative, technical, and physical safeguards designed to protect your information from unauthorized access, use, or disclosure. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security. If we become aware of a security incident affecting your personal information, we will notify you as required by applicable law.
Our Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without verified parental consent, we will take steps to delete it. If you believe a child has provided us with personal information, please contact us using the information in Section 12.
Depending on your location, you may have the right to:
Access the personal information we hold about you
Correct inaccurate or incomplete information
Delete your personal information, subject to certain exceptions
Port your data to another provider in a portable format
Opt out of marketing communications at any time
To exercise these rights, contact us at the information in Section 12. We will respond within the timeframe required by applicable law. We will not discriminate against you for exercising your privacy rights.
If you are a California resident, you have the right to know what personal information we collect, request deletion, correct inaccuracies, and opt out of the sale or sharing of your personal information. As stated above, we do not sell or share personal information as those terms are defined under California law.
Residents of certain states (including but not limited to Virginia, Colorado, Connecticut, and Utah) may have similar rights under applicable state privacy laws. We honor these rights consistent with each state's requirements.
Marketing emails: Unsubscribe using the link in any marketing email.
Text messages: Reply STOP at any time (see Section 3).
Account information: Request access, correction, or deletion by contacting us below.
Our Services are intended for users located in the United States. If you access our Services from outside the United States, your information will be transferred to and processed in the United States, which may have different data protection laws than your country of residence.
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. Changes will be posted on this page with an updated effective date. Your continued use of our Services after changes are posted constitutes acceptance of the updated policy. We encourage you to review this page periodically.
This Privacy Policy is governed by the laws of the state in which Iron & Virtue LLC is organized, without regard to conflict-of-law principles, except where applicable state or federal privacy law requires otherwise.
If you have questions about this Privacy Policy or how we handle your information, contact us at:
Iron & Virtue LLC Email: traci@ironandvirtueofficial.com Website: ironandvirtueofficial.com